Spirit Ice Vice® is an artistic conversation piece that gracefully complements the décor of some of the most prestigious restaurants, pubs, personal bars and sporting venues, like Churchill Downs in Louisville, Ky. When the “Most Exciting Two Minutes in Sports” unfolds at the Kentucky Derby, Spirit Ice Vice® has the best seat in the house at the iconic racetrack in the heart of Bourbon Country.
“We have the Turf Club areas on the third floor and we have Millionaires Row on the fourth and the sixth floors,” said Jason Kassovic, director of beverage and partnership activation for Levy Restaurants, the food and beverage provider at Churchill Downs. “We also have two sets of suites … the Finish Line Suites are on the fifth floor in the clubhouse and we have Jockey Club Suites on the other side of the track.
“I think our guests are surprised by what is available to them at a sports and entertainment venue. We have beers that are made just for us. We have a great bourbon list in the Turf Club, where we are using our Spirit Ice Vices to serve the higher end bourbons. Those are items that people just don’t expect when they come to a racetrack.”