Custom

Heart of America (HOA) Group opened its first restaurant, The Iowa Machine Shed, in June of 1978. Almost forty years later, Heart of America has added additional brands to the portfolio which include: Thunder Bay Grille, Johnny’s Italian Steakhouse, The J Bar and The Republic on Grand. When HOA added Spirit Ice Vice® to The J Bar and Republic on Grand’s beverage service, the call was made for customized bottle-shaped Spirit Ice Vice® machines. “We believe that the guest experience is just as important as the food and drinks they order,” said Michelle Sparkman, director of marketing and training for HOA Group. “Customers are able to feel like they are a part of the drink experience, and it feels more personal. Most people are amazed how quickly the ice ball can be made – there are a lot of photos and videos taken of the process. This is great for us as a business, because they are usually shared on social media and get us additional promotion we don’t have to pay for. To have a customer share their experience via Facebook, Instagram or Snapchat is invaluable to us.” Regardless of the shape or pantone, let our design team create a customized Spirit Ice Vice® for your venue.